Archive for April, 2011

Finding That Compelling Reason – Part One

April 12th, 2011

How do you convince someone to buy your product or service? Think about how you buy a product or service. Even the richest people in the world with “money to burn” do not buy for the sake of buying. Yes they can buy whenever or whatever they choose, however there is a reason that they buy. People love to buy, they just don’t like to be sold. (more…)

Sense of Entitlement Triggers Low Work Performance

April 4th, 2011

I didn’t begin my business life with a burning desire to become a career salesman. As shocking as it is now, I actually thought that I might become a dentist until it registered that I would really have to put my hands in some other person’s mouth. (more…)

Sandler Rule #32: Get an IOU For Everything You Do

April 1st, 2011