There are a lot of good reasons to pick up the phone and reach out to new prospective customers. When it comes to finding new business opportunities, the phone offers a high level of efficiency, is relatively inexpensive, and is a great way to gather valuable information that can help us find business.
However, cold calling isn’t really selling–it’s more closely aligned with marketing. In fact, let’s stop using the term “Cold Call” and replace it with the term “First Contact Call” (FCC). Use these FCC’s not to “make sales” but rather to qualify or disqualify further actions. After all, “making a sale” for most of us, takes more than one phone call. (more…)