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When customers are unhappy with the service they receive, most
don't complain--they simply don't come back.
"Quality Service: Defining It, Building It and Sustaining
It" uses a total quality management approach to improving customer
service that is effective at all levels of an organization.
The
program guides you through the three phases of developing and implementing
quality service, and concludes by helping you create your own action
plan for excellence. The result is a long-term, real world solution
to an ongoing business challenge--getting and keeping your customers.
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