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Stevenson, MD …..Sandler Systems, Inc. (SSI) has launched
a new division, Sandler International, to expand its ability to
offer sales and sales management training programs worldwide. Founded
in 1983, SSI currently has approximately 160 franchisees throughout
the US and Canada providing training services to a broad range of
businesses, from small, privately held firms to Fortune 100 companies.
According to Edna Sandler, president and CEO of SSI, the move reflects
the increasingly global nature of today's economy. "Our programs
have been used with increasing success by clients around the world
for several years now. We are seeing a demand for quality sales
training that knows no borders, and we can provide programs that
translate well internationally."
SSI has been providing training for international companies for
ten years, and has training materials translated into Dutch, German,
Spanish, Italian, and French. Clients who have been using the Sandler
system include Cap Gemini Ernst & Young, Martin Marietta, Minolta
Business Solutions, and Daimler-Chrysler Commercial Credit, to name
a few.
Sandler International will offer Area Development franchises, primarily
on a country or region-wide basis, in contrast to the US, where
the individual franchise model will continue. According to Margaret
Stevens Jacks, vice president, international development, who will
head the new division, "We think an Area Development model
is the best way to expand rapidly in the international arena and
meet the growing demand for Sandler programs." Sandler International
is currently in discussions with prospects in Western Europe, South
America, and the Caribbean, and anticipates signing its first area
development partner this summer.
Building on ten years of international experience, the division
will also offer direct training to corporate clients. Sandler International
currently provides training programs in Germany, France, Italy,
Spain, Netherlands and the United Kingdom, Jacks said.
Sandler International shares offices with Sandler Systems, Inc.
in Stevenson, MD, and has a web site at www.sandlerinternational.com.
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