Anne MacKeigan

In the book Customer Service The Sandler Way, author and Sandler Customer Care Program Specialist, Anne MacKeigan provides 48 easy to follow rules and ideas to engage your customer service team and deliver happy return customers.

Listening Well: The Key To Providing A Premier Customer Experience At Every Touch Point

By Anne MacKeigan / January 22, 2021

Remember the childhood game of whispering a phrase to someone and asking them to pass it on? By the time it reached the fourth or fifth person, the meaning of the original phrase was lost! Then, it amused us; in customer care, it can be costly.

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Hiring Customer Service Talent? Check for a Relationship Focus

By Anne MacKeigan / October 20, 2016

Check for a customer service candidate’s overall people skills before you make any hiring decision! The very best people skills that candidates will ever employ are on display in the interview situation as they try to win a position with your company. If they don’t capture you there, do you really want them in front…

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Hiring For Customer Service Positions? Look For Goldilocks!

By Anne MacKeigan / June 30, 2016

Just like all the other areas of a company—the warehouse, the accounting department, shipping—customer care is a process. In fact, it typically involves a number of processes, such as incoming order processing, returns and re-stocking, setting up new accounts and solving customer problems. If a customer-care candidate does not already have a process orientation, it…

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Hiring for Customer Service? Check for a Bias Toward Action

By Anne MacKeigan / February 18, 2016

If you want to measure productivity in your customer-care providers, measure their bias toward action before you hire. Taking action is a quality that says, “I must do something, so I’ll quickly assess the situation, decide on a path, and do something myself.” Rather than wait for the customer to call back, a bias toward…

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