Bill Morrison

Bill Morrison is an author, consultant, trainer and international speaker on sales and business development. Born in Scotland, he set up the Sandler offices in Switzerland in 2009 and now leads an international team covering Europe, Middle East and Africa.

Prior to joining Sandler, Bill worked for a number of international organizations including Rolls Royce Aerospace where he led the sales and marketing team for Digital Services.

A life-long learner, Bill teaches at a number of international business schools and has contributed research to peer-reviewed journals. He has a passion for understanding the future of sales.

Beyond the Crisis: Sales Leaders Prepare for the “New Normal”

By Bill Morrison / May 6, 2020

During any crisis our instinct is to focus on the recent past, the ‘Old Normal’ and the immediate impact of the crisis itself. This fails to take into account the fact that the future is highly unlikely to be a return to business as usual but rather, a “New Normal.”

Read More

Evaluating Your Total Market Opportunity During the New Normal Economy: How Sales Leaders Can Plan With KARE

By Bill Morrison / May 6, 2020

The companies that emerge stronger from a crisis all share one common strength –their sales and leadership teams are willing and able to move beyond their existing comfort zones, look to where new opportunities lie, set new priorities, and create new action plans.

Read More