Bill Morrison is an author, consultant, trainer and international speaker on sales and business development. Born in Scotland, he set up the Sandler offices in Switzerland in 2009 and now leads an international team covering Europe, Middle East and Africa.
Prior to joining Sandler, Bill worked for a number of international organizations including Rolls Royce Aerospace where he led the sales and marketing team for Digital Services.
A life-long learner, Bill teaches at a number of international business schools and has contributed research to peer-reviewed journals. He has a passion for understanding the future of sales.
When we experience a crisis, we may be strongly tempted to focus our attention on what was happening during the period that came right before the crisis, the ‘Old Normal.’ We may even be preoccupied with the current impact of the crisis itself. It goes against all tenets of self-preservation to look beyond that immediate time of crisis and instead focus on a plan of action in the future recovery phase.Read More
During any crisis our instinct is to focus on the recent past, the ‘Old Normal’ and the immediate impact of the crisis itself. This fails to take into account the fact that the future is highly unlikely to be a return to business as usual but rather, a “New Normal.”Read More
The companies that emerge stronger from a crisis all share one common strength –their sales and leadership teams are willing and able to move beyond their existing comfort zones, look to where new opportunities lie, set new priorities, and create new action plans.Read More