Dave Mattson

David Mattson is the CEO and President of Sandler Training, an international training and consulting organization headquartered in the North America. Since 1986, he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning throughout the United States and Europe.

David is the author of the Wall Street Journal bestsellers, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them and Sandler Success Principles: 11 Insights that will change the way you think and sell. He regularly authors articles for business publications and continues to be involved in the ongoing creation and development of new Sandler training products and programs.

Is Your CRM Salesperson-Friendly?

By Dave Mattson / April 6, 2022

There are a number of things that we can do to make sure that our CRM tool is a great resource. Here are five simple tips that can help sales leaders in any industry make that transition a reality.

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Five Critical Skills A Sales Leader Needs

By Dave Mattson / March 18, 2022

Today I want to focus on what I believe to be the five most important skills a sales leader can develop over time to be successful in their role.

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Four Things Sales Leaders Can Do to Prepare for a Great 2022

By Dave Mattson / January 27, 2022

2022 will be a pivotal year for sales leaders. Here are four best practices we are currently sharing with our clients as they transition into 2022.

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Tie the Performance Goal to a Personal Goal

By Dave Mattson / January 7, 2022

Human beings always have been and always will be driven to improve their own personal situation. As the leader, you must tap into that motivation.

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Sales Leadership Key: Create Personalized Learning Paths

By Dave Mattson / July 14, 2021

A big part of the sales leader’s job is to determine the measurable behaviors that will lead to success for a given salesperson, and to evaluate the numbers that connect to those behaviors.

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To Keep Momentum in Q2, Double Down on Sales Management

By Dave Mattson / April 30, 2021

One of the big questions we are hearing from clients these days is this one: We’ve finally begun to turn the corner … so how do we sustain our organization’s sales momentum in a time of uncertainty?

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Three Ways Sales Leaders Can Develop a Powerful Sales Strategy in a Digital Environment

By Dave Mattson / April 30, 2021

There’s been a lively debate among sales leaders in recent years and it centers on a big question: Has the digital selling environment we are all now operating in brought about a fundamental change in what it means to be a professional salesperson?

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The Power of the Playbook

By Dave Mattson / April 30, 2021

Create and circulate a documented playbook of best practices for anything and everything that occurs on an ongoing basis.

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The Road to Recovery

By Dave Mattson / March 12, 2021

There’s been a lot of discussion in recent months about exactly what the road to recovery looks like, doesn’t look like, or should look like. And there are a multitude of competing opinions on this subject.

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Two-Minute Read: Leading An Organization For Optimal Revenue Results in 2021

By Dave Mattson / December 11, 2020

Here is our 120-second overview of three critical areas where we are seeing the most productive sales leaders set their teams up for success in 2021.

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