Dave Mattson

David Mattson is the CEO and President of Sandler Training, an international training and consulting organization headquartered in the North America. Since 1986, he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning throughout the United States and Europe.

David is the author of the Wall Street Journal bestsellers, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them and Sandler Success Principles: 11 Insights that will change the way you think and sell. He regularly authors articles for business publications and continues to be involved in the ongoing creation and development of new Sandler training products and programs.

To Keep Momentum in Q2, Double Down on Sales Management

By Dave Mattson / April 30, 2021

One of the big questions we are hearing from clients these days is this one: We’ve finally begun to turn the corner … so how do we sustain our organization’s sales momentum in a time of uncertainty?

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Three Ways Sales Leaders Can Develop a Powerful Sales Strategy in a Digital Environment

By Dave Mattson / April 30, 2021

There’s been a lively debate among sales leaders in recent years and it centers on a big question: Has the digital selling environment we are all now operating in brought about a fundamental change in what it means to be a professional salesperson?

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The Power of the Playbook

By Dave Mattson / April 30, 2021

Create and circulate a documented playbook of best practices for anything and everything that occurs on an ongoing basis.

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The Road to Recovery

By Dave Mattson / March 12, 2021

There’s been a lot of discussion in recent months about exactly what the road to recovery looks like, doesn’t look like, or should look like. And there are a multitude of competing opinions on this subject.

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Two-Minute Read: Leading An Organization For Optimal Revenue Results in 2021

By Dave Mattson / December 11, 2020

Here is our 120-second overview of three critical areas where we are seeing the most productive sales leaders set their teams up for success in 2021.

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How Can Teams Finish 2020 Strong…and Set a Foundation for a Great 2020?

By Dave Mattson / October 28, 2020

You probably don’t need me to tell you that 2020 has been a year like no other. Let’s be honest: there were (and are) no playbooks for magically reversing what’s happened in the marketplace during this historically tumultuous period.

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Sales Professionals: What is on the Horizon for 2021?

By Dave Mattson / October 13, 2020

Given the upheavals and uncertainty of 2020, many leaders and salespeople have been asking us what we see on the horizon as the next year approaches. What skills and adaptations will be necessary not just to survive, but to thrive in 2021? After meeting with tens of thousands of sales professionals this year, we would…

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Four Ways to Utilize Data to Inform Your Sales Process

By Dave Mattson / August 28, 2020

For as long as there have been salespeople, there has been data to analyze about the process they use to bring in business.

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Three Tips For Retaining Great Salespeople This Summer

By Dave Mattson / July 31, 2020

Attracting and keeping good salespeople is at the top of every sales manager’s list of priorities. The better we are at inspiring and holding on to great salespeople, the happier, the more engaged, and the more successful they will be.

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