Dave Mattson

David Mattson is the CEO and President of Sandler Training, an international training and consulting organization headquartered in the North America. Since 1986, he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning throughout the United States and Europe.

David is the author of the Wall Street Journal bestsellers, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them and Sandler Success Principles: 11 Insights that will change the way you think and sell. He regularly authors articles for business publications and continues to be involved in the ongoing creation and development of new Sandler training products and programs.

With Economy Recovering, Sales Professionals Can Start Climbing Again

By Dave Mattson / December 1, 2009

When the economy took a nosedive, most sales professionals quickly responded in one of two ways. There were those who lost confidence and basically hunkered down, hoping to wait out the recession. They adopted a “base camp” mentality, wanting only to hold onto what business they had until the weather cleared, and they could start…

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Fear of Technological Change Can Help You Sell

By Dave Mattson / November 25, 2009

I’m going to let you in on a secret. There are hundreds of consultants out there that will tell you they fully understand Twitter and other trendy “social media” tools. They will also tell you exactly how they can help you use these tools-at a steep price, of course. Well, most of them are blowing…

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How to Lower Stress in Sales

By Dave Mattson / September 25, 2009

The rotten economy, if you haven’t noticed, may be taking a toll on your health. “Today’s economy is stressing people out, and stress has been linked to a number of illnesses-such as heart disease, high blood pressure and increased risk for cancer,” according to a new study in the July 15 issue of the American…

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7 Tips for Writing a Job Posting for Salespeople

By Dave Mattson / September 15, 2007

When it is time to hire new salespeople, hiring managers often just dig up an outdated job posting and add it to the “Careers” section of their website. Later, during the interviews, they are surprised at the lack of qualified salespeople seated on the other side of their desk. But to obtain great talent, you…

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