Dave Mattson

David Mattson is the CEO and President of Sandler Training, an international training and consulting organization headquartered in the North America. Since 1986, he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning throughout the United States and Europe.

David is the author of the Wall Street Journal bestsellers, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them and Sandler Success Principles: 11 Insights that will change the way you think and sell. He regularly authors articles for business publications and continues to be involved in the ongoing creation and development of new Sandler training products and programs.

Five Tips for Effective Sales Leaders to Set Clear Expectations

By Dave Mattson / March 3, 2020

Setting clear expectations is an important part of any sales leader’s working day. Unfortunately, it’s something that doesn’t always happen as effectively or as consistently as we might like. Here are five simple steps you can take to get better at this critical part of the job. Eliminate the words “obvious” and “obviously” from your…

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Three Successful Business Development Strategies For Sales Leaders

By Dave Mattson / March 3, 2020

If you’re a sales leader, you are tasked with striking a delicate balance. Your job is not to sell for the members of your team – selling is what you hire, train, and retain good salespeople to do, after all. Yet your job is to help shape the business development strategies that make the most…

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How Sales Professionals Can Provide Value Even in an Automated Landscape

By Dave Mattson / March 3, 2020

In today’s world, artificial intelligence (AI) is getting more powerful and more prominent in the sales process. What does that mean for professional salespeople? There used to be an occupation called “switchboard operator” – now there isn’t. Fifty years from now, will there no longer be an occupation called “professional salesperson”? We say no. AI…

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Valentine’s Day Should Be All Year For Your Sales Team

By Dave Mattson / February 18, 2020

As a sales leader, you’re measured by your team’s performance. Ultimately, you’re judged based on their ability to generate revenues sufficient to meet or exceed your corporate goals. So no matter how good you may have once been as a seller, it’s important to understand that selling is not your job now … and you…

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Leaders: Six Ways to Jump-Start Growth in 2020

By Dave Mattson / January 7, 2020

I’m about to share something I have implemented here at Sandler which has jump-started our growth year after year after year.

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Five Trends Sales Professionals Should Watch for in 2020

By Dave Mattson / December 31, 2019

As 2019 draws to a close, it makes sense to survey the landscape and take note of the ideas and innovations that are most likely to affect markets, and sales teams, in the year to come. With that in mind, here are five emerging trends we at Sandler believe sales professionals should be on the watch for in the year 2020.

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Three Great Reasons to Come to the 2020 Sandler Summit

By Dave Mattson / December 10, 2019

The 2020 Summit will be held March 4-6 at the Rosen Centre Hotel in Orlando, Florida. Here are three reasons you should book your slot today.

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The Neglected Art of Holding Your Sales Team Accountable

By Dave Mattson / October 22, 2019

Holding salespeople accountable: This is one of the major challenges of managing a sales team – regardless of whether it’s a traditional team where people show up for work at a central physical location, or a team working remotely, or a team at a call center.

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Willing & Able

By Dave Mattson / October 10, 2019

What kind of salesperson should you always be on the lookout for? What specific traits does the ideal sales hire always possess, no matter what industry you’re in, and no matter what your market looks like?

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Three Ways Sales Professionals Can Stay Relevant

By Dave Mattson / October 8, 2019

Selling for a living in the twenty-first century requires coming to terms with a dizzying array of interconnected, hard-to-anticipate changes in the areas of technology, marketplace trends, and client agendas. Falling behind in any one of these areas means losing relevance and with it, your competitive edge.

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