Donna Bak

Donna Bak is a Senior Partner at Peak Sales Performance, LLC, an authorized Sandler Training center with offices located in Connecticut, and author of the Sandler book, Patient Care The Sandler Way. After 20 years in the corporate world, Donna joined Sandler Training in 2007. She trains individuals and companies to improve their sales, management and customer service competency with a visible return on their investment.

Stroke, Struggle, Validate

By Donna Bak / May 9, 2017

There are three tools that are particularly effective and easy to use in making people feel good about themselves: stroke, struggle, and validate. You can use one, two, or all three of these tools in interactions with patients—it depends on the situation. A stroke is a small, genuine compliment (notice that it’s not gushing praise)…

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