John Rosso

In 1994, John Rosso founded Peak Performance Management, Inc., an authorized Sandler Training® center. John is a recognized business development expert, specializing in executive sales consulting and sales productivity training. John is a dynamic, enthusiastic speaker who informs, entertains and motivates presidents, CEOs, other senior managers and sales professionals.

In June 2013, John and Peak Performance Management, Inc., received the Summit Award from Sandler Training, the highest award of recognition from the company. In 2014, John co-authored the new book, Prospecting The Sandler Way.

His track record speaks for itself, as John has helped thousands of executives, managers and sales professionals triumph over the challenges that inhibit their success and take their sales to the next level.

The Neglected Art of Generating Referrals

By John Rosso / January 7, 2022

Every prospecting call pays dividends. What do we mean by that? Even if we get a no, we can ask ourselves where the potential is, where the opportunity is – and we can pursue that.

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A Reason to Be Invited In

By John Rosso / July 14, 2021

When you’re in the middle of a prospecting discussion – that is, when you’re initiating the first real-time voice-to-voice engagement with a possible buyer – what is your goal?

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How to Get More Referrals and Introductions

By John Rosso / July 14, 2016

Referrals and introductions should be central to building a quality pipeline for our business.  However, in my research, most of us are leaving up to 75% of the available referrals and introductions on the table. Most of us get referrals and introductions even if we do not ask! However, having a well-thought process and goals…

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How to Make Your Presentations Persuasive

By John Rosso / February 11, 2016

At Sandler Training, we believe in not solely talking about features and benefits during your sales call, but rather focusing on the prospect’s needs. However, there is a time for presenting, once you have qualified the opportunity. By qualification, I mean the buyer has a compelling, personal reason to take action, they are willing and…

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Close the Sale or Close the File

By John Rosso / April 24, 2015

If you’ve heard the any of the following statements from prospects, then keep reading to learn more about how to determine when to walk away and when to continue investing time and energy. “I need to confer with other managers here.” “I need more time to decide.” “Call me in about a month.” If you’re…

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How Discipline in Sales Leads to Freedom

By John Rosso / May 6, 2014

Some people think of discipline as a burden, but smart salespeople see it as a tool that keeps them from sabotaging their future achievements. Discipline frees salespeople from mistakes that can cripple their best efforts. It liberates them from wasting time on useless endeavors and failing to close sales. Best of all, discipline removes the…

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