Lisette Howlett

Lisette Howlett is a licensed Sandler Trainer located in London Central and carries fifteen years of global change leadership and business development experience. She is frequently invited in by business owners of small and medium-sized companies to support them with strategy and business development. Her experience includes financial services, new technology, pharma/biotech, manufacturing, IT, media, recruitment and professional services.

Market Your Way into a Successful Year

By Lisette Howlett / January 11, 2018

Here is a 5 step TOTAL marketing process to design, plan, act on and measure your marketing program this year. 1. Target your audience. Think carefully about your ideal customer. The clearer you are about who you are targeting, the more focused you can be with your marketing approach.  Narrow down customers’ unique pains instead of what “features” make your…

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