Lorraine Ferguson

Lorraine Ferguson plays an important role in Sandler’s worldwide organization. She has over three decades of experience as a sales professional and trainer and is recognized internationally as a business development expert specializing in executive sales consulting and sales productivity training. Lorraine is the author of The Unapologetic Saleswoman: Breaking the Barriers, Beating the Odds.

Celebrating American Business Women’s Day: Lori the Secret Superstar

By LorraineFerguson / September 23, 2022

Today, September 22, we celebrate American Business Women’s Day, a day set aside to honor the accomplishments of business women across the nation. Here is a powerful true story from Lorraine Ferguson’s book The Unapologetic Saleswoman that illuminates: distinguishing role from identity.

Read More

The Importance of Breaking Down Barriers as a Woman in Sales

By LorraineFerguson / October 16, 2018

Many women ask me about the best ways to break down the barriers faced by female sales professionals. Here’s my answer: the critical step is recognizing that how we perceive ourselves before, during, and after our sales conversations will always have the most dramatic impact on our ability to break down the barriers we encounter.  The good…

Read More