Lorraine Ferguson plays an important role in Sandler’s worldwide organization. She has over three decades of experience as a sales professional and trainer and is recognized internationally as a business development expert specializing in executive sales consulting and sales productivity training. Lorraine is the author of The Unapologetic Saleswoman: Breaking the Barriers, Beating the Odds.
Today, September 22, we celebrate American Business Women’s Day, a day set aside to honor the accomplishments of business women across the nation. Here is a powerful true story from Lorraine Ferguson’s book The Unapologetic Saleswoman that illuminates: distinguishing role from identity.Read More
Many women ask me about the best ways to break down the barriers faced by female sales professionals. Here’s my answer: the critical step is recognizing that how we perceive ourselves before, during, and after our sales conversations will always have the most dramatic impact on our ability to break down the barriers we encounter. The good…Read More