Rob Fishman

Rob Fishman possesses a varied business and management background gained over 35 years in the fields of retail, the performing arts, consulting, and training. He has helped firms large and small, in more than 50 industries, to significantly improve their sales and business results through Sandler’s unique process of reinforcement training and attitudinal and behavioral change. Rob is the author of the Sandler book, Retail Success in an Online World. Before becoming a partner of Legend Development Services, Inc., an authorized Sandler training center, Rob was the president of a successful retail jewelry firm based in New York.

Building and Supporting the Right Support Team for E-Commerce Sales

By Rob Fishman / November 14, 2020

Congratulations. You’ve put in all kinds of hard work, and you’ve finally created a great e-commerce offering.

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Your Opt-In Strategy: Key to Retail Success

By Rob Fishman / July 1, 2020

[Soundview Magazine] The upscale retailers I call “champions” – those who position themselves for success in a brutally competitive market – distinguish themselves by setting up a powerful long-term engagement strategy. They give customers plenty of reasons to keep coming back.

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The Key to Retail Nurturing: Follow the Buyer’s Pendulum

By Rob Fishman / March 12, 2020

The real question here is how an effective retail salesperson can have better conversations while reducing pressure. How do we make that happen in retail?

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How to Uncover the Retail Customer’s Real Issue

By Rob Fishman / February 24, 2020

[Retail & Food] When a retail customer asks you a question, do you immediately supply the best and most accurate answer you can? If so, you may be reducing the chance that the person will make a decision to buy.

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The Retail Champion’s Playbook

By Rob Fishman / January 9, 2020

Retail champions never stop asking themselves questions about how to improve the customer experience. The answers to these questions generate a unique playbook for your store that sets it apart from competitors.

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Retail Success in an Online World

By Rob Fishman / November 26, 2019

[School for Startups] Rob Fishman is an experienced Sandler trainer who plays an important role in Sandler’s worldwide organization. He currently heads a Sandler Training Center on Long Island, New York. As an experienced business owner, Rob brings a lot of real world lessons learned to his training, coaching & consulting. 

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Salespeople: Enter Your “Judgment-Free” Zone

By Rob Fishman / November 13, 2019

[HR.com] Do you consistently create a “judgment-free” zone in your initial contacts with prospective buyers? Don’t be embarrassed if the answer is “no.” It takes some practice.   My parents often said, “You cannot, a second time, make a good first impression.” These wise words are worth bearing in mind for two reasons: we only…

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Your Mailing List: One Key to Retail Sales Success in an E-Commerce World

By Rob Fishman / August 13, 2019

Retail champions, the subject of my book RETAIL SUCCESS IN AN ONLINE WORLD, outlines not only how to connect with customers face-to-face but also a long-term engagement strategy for after the customer leaves the store.   Such a strategy begins with an effective dialogue allowing the customer to opt in to a mailing list, using MailChimp…

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