Tom Wilson

Tom Wilson is a member of the Sandler Research Center team and marketing department at Sandler Training. Tom helps create, field, analyze and report of the topics examined by the Research Center. Tom joined Sandler in 2017 after a long career at media and consumer behavior research firms Nielsen and Arbitron. There, he managed the online training portal for the U.S. Media customers from radio and TV stations and the advertising community understand and utilize the many research reports created. Tom started his professional journey as an announcer at several radio stations in Baltimore and Washington.

Sandler Research Center Report: What Buyers Want Now

By Tom Wilson / September 1, 2021

Within the professional buyer/seller environment, preferences and practices have altered dramatically since the spring of 2020.

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The Path to Recovery in the United States – A Snapshot

By Tom Wilson / July 27, 2021

Over a period of 72 hours, the Sandler Research Center queried a subset of past survey participants from the United States.

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Sandler Research Center Survey Highlights Challenges for Sales Leaders in 2021

By Tom Wilson / July 14, 2021

The Sandler Research Center surveyed sales leaders and sales managers in Q4 2020 to gauge the impact of the global pandemic on sales processes and operations across a variety of industries.

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Up-Skilling: A Major Challenge Facing Sales Leaders in the Second Half of 2021

By Tom Wilson / July 2, 2021

Recently, the Sandler Research Center set out to discover current operation challenges and changes faced by sales leaders in a more digitally oriented selling environment.

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Highlights From the New Sandler Research Center Survey, “Leading From the Front in Challenging Times”

By Tom Wilson / April 30, 2021

The results of the Sandler Research Center’s most recent survey offer important insights for sales leaders eager to create and sustain momentum in their sales team.

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Sandler Research Center Asks: Which Industries Have Done the Most to Adapt to a Remote Selling Environment?

By Tom Wilson / April 9, 2021

The Sandler Research Center surveyed sales leaders and sales managers in Q4 2020 to gauge the impact of the global pandemic on sales processes and operations across a variety of industries.

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Sandler Research Center Survey: “Leading from the Front in Challenging Times”

By Tom Wilson / March 19, 2021

“Leading from the Front in Challenging Times” is the latest survey from the Sandler Research Center (SRC). It compiles and analyses data from a global collection of hundreds of sales leaders and managers.

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Sandler Research Center Asks the Question: Is This “New Normal” the Permanent “New Normal”?

By Tom Wilson / February 19, 2021

Will we eventually be able to return to the pre-pandemic ways of conducting business? That’s a question that’s been on the minds of many professionals.

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Survey: For Salespeople, 2020 Was The Year of Holding On

By Tom Wilson / November 14, 2020

For sales professionals, 2020 may be remembered as the Year of Holding on to Clients.

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Sandler Research Center Report: Pipeline Health

By Tom Wilson / October 15, 2020

Everyone wants to know what business closed today. Or this week. Or this quarter. But is that really all we should be asking? Make no mistake. These are all critical key performance indicators (KPIs). It’s worth noticing, though, that what closed today, this week, and this quarter all are lagging indicators. Arguably more important in…

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