Tom Wilson
Tom Wilson is a member of the Sandler Research Center team and marketing department at Sandler Training. Tom helps create, field, analyze and report of the topics examined by the Research Center. Tom joined Sandler in 2017 after a long career at media and consumer behavior research firms Nielsen and Arbitron. There, he managed the online training portal for the U.S. Media customers from radio and TV stations and the advertising community understand and utilize the many research reports created. Tom started his professional journey as an announcer at several radio stations in Baltimore and Washington.
For sales professionals, 2020 may be remembered as the Year of Holding on to Clients.
Read MoreThe global pandemic has highlighted the need for sales teams to focus appropriate amounts of selling time, effort, and energy on client retention.
Read MoreThe results of the Sandler Research Center survey The Essential Components for Sustaining Overachieving Sales Performance are out.
Read MoreThe value of client retention is significant, especially when compared to the cost of customer acquisition.
Read More“The Critical Elements of Proactive Client Retention” is the most recent Sandler Research Center survey project, which closed to survey participants on May 31.
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