Tom Wilson

Tom Wilson is a member of the Sandler Research Center team and marketing department at Sandler Training. Tom helps create, field, analyze and report of the topics examined by the Research Center. Tom joined Sandler in 2017 after a long career at media and consumer behavior research firms Nielsen and Arbitron. There, he managed the online training portal for the U.S. Media customers from radio and TV stations and the advertising community understand and utilize the many research reports created. Tom started his professional journey as an announcer at several radio stations in Baltimore and Washington.

Survey: For Salespeople, 2020 Was The Year of Holding On

By Tom Wilson / November 14, 2020

For sales professionals, 2020 may be remembered as the Year of Holding on to Clients.

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Sandler Research Center Report: Pipeline Health

By Tom Wilson / October 15, 2020

Everyone wants to know what business closed today. Or this week. Or this quarter. But is that really all we should be asking? Make no mistake. These are all critical key performance indicators (KPIs). It’s worth noticing, though, that what closed today, this week, and this quarter all are lagging indicators. Arguably more important in…

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Three Critical Takeaways for Overachieving Sales Performance: Sandler Research Center Findings

By Tom Wilson / August 19, 2020

The results of the Sandler Research Center survey The Essential Components for Sustaining Overachieving Sales Performance are out.

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Benchmarking for Client Satisfaction

By Tom Wilson / July 11, 2020

The value of client retention is significant, especially when compared to the cost of customer acquisition.

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Major Account Revenue Forecasting for 2020

By Tom Wilson / June 18, 2020

“The Critical Elements of Proactive Client Retention” is the most recent Sandler Research Center survey project, which closed to survey participants on May 31.

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