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Stay up to date with valuable insights and advice from our expert trainers.

Client Experience Creates Competitive Advantage

By Jonathan Farrington / September 25, 2019

We’ve all read the estimates on how much more expensive it is to find new clients than it is to nurture and retain existing ones. One of the most important ways to retain clients is to view an honest understanding of their interactions with your company. What are the different touch points and how well…

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Five Ways to Improve Communication with Current Customers

By Dave Mattson / September 10, 2019

As sales professionals, we sometimes run the risk of over-focusing on the close. By that I mean we secure the first agreement to do business, but then lose track of how important it is to maintain a strong ongoing relationship with current customers – a relationship with honest, continuous two-way communication as its foundation. Here are five…

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7 Must-Ask Questions to Include on Your Next Customer Feedback Survey

By Dmitry Dragilev / April 4, 2019

This articles gives you a quick overview of why customer feedback surveys matter, the top seven questions to ask, and survey best practices to get you started. Let’s state the obvious here: Your customer is your business and customer satisfaction is crucial to the success of your business. So how are you measuring customer satisfaction? If you’re like…

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Three Tips for Managing Client Relationships

By Dave Mattson / September 25, 2018

Have you ever had the experience of landing a major client, someone who you thought would stay with you and your organization for the long term – and then, without warning, losing that important piece of business to the competition? And then having to ask yourself, “What just happened?” If you have, you’re not alone. This pattern…

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How to Succeed at Creating Rapport

By Sandler Training / July 13, 2018

Sean Coyle, Sandler trainer, prospecting expert, and David H Sandler Award winner talks about how to lower defensive walls and build rapport quickly in a sales call. Learn the attitudes, behaviors, and techniques of master salespeople and prospectors who can quickly and easily build trust with their prospects. The How to Succeed Podcast is a…

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How to Succeed at Engaging with Gatekeepers

By Sandler Training / June 29, 2018

Learn how to engage and partner with gatekeepers to get to more decision-makers. Sean Coyle is Sandler’s prospecting expert and host of the online course. In this episode, Sean talks about the attitudes, behaviors, and techniques of top sellers and how they interact with gatekeepers and admins.  Enroll yourself in Sandler’s new No-Pressure Prospecting course…

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How to Succeed at Doing RECON [PODCAST]

By Sandler Training / April 2, 2018

Learn how to do a simple five-part client satisfaction call using the RECON framework. Caroline Robinson, Sandler trainer from the UK, talks about checking in with your clients and getting on the same page. The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and…

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4 Tips for Building Rapport with Customers

By Mike Montague / February 13, 2018

Customer relationships are the lifeblood of any sellers’ career. The ability to attract clients, build rapport, and start sales conversations ultimately determines the level of success that a salesperson will enjoy. You can be an extreme specialist who knows all the tricks of the trade, but without supplementing your knowledge with interpersonal communication skills, you’ll…

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The Value of Communicating with Your Client as the Year Ends

By Mike Montague / December 19, 2017

The more opportunities you have to interact with your prospects, the better, and the end of the year is an opportune time to reach out and reconnect with your clients and prospects to get in front of them prior to the new year. Below, I have outlined the four main components for productive meetings and…

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3 Simple Ways to Increase Client Referrals

By Mike Montague / October 31, 2017

Getting started in sales, or increasing your success once you’ve established yourself, can be a very challenging task. One of the hardest parts of this process is securing leads. What’s even harder is ensuring those leads are qualified. To grow as a salesperson, mastering this aspect of your career is key. Below I have identified three…

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