Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

How to Succeed at Customer Service [PODCAST]

By Sandler Training / August 19, 2020

Mike Montague interviews Ray Setter on How to Succeed at Customer Service.

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Benchmarking for Client Satisfaction

By Tom Wilson / July 11, 2020

The value of client retention is significant, especially when compared to the cost of customer acquisition.

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The Critical Elements of Proactive Client Retention [PODCAST]

By Sandler Training / May 20, 2020

Brian Sullivan Interviews Jonathon Farrington on The Critical Elements of Proactive Client Retention.

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Measuring Value Levels in a Customer Journey

By Bartek Posmyk / March 20, 2020

In order to combat this frustration and fear of product obsolescence, producers offer you over-the-air updates that upgrade your product’s software to perform new tasks and make your user experience in general more satisfying.

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The Retail Champion’s Playbook

By Rob Fishman / January 9, 2020

Retail champions never stop asking themselves questions about how to improve the customer experience. The answers to these questions generate a unique playbook for your store that sets it apart from competitors.

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In Selling, Whose Year Should You Close Strong?

By Brian Sullivan / December 4, 2019

It’s that time of year. The holidays loom, there is a chill in the air, and countless articles appear providing guidance to sales representatives about how to close the year strong.

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In Major Account Relationships, Retention is not a Noun

By Brian Sullivan / November 26, 2019

And we’ve all heard how even a small increase in a firm’s overall major client retention rate has an exponentially positive effect on revenues and profits.

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Major Accounts: Will They Stay or Will They Go?

By Brian Sullivan / October 31, 2019

We all know the statistics. Most selling organizations derive 80% of their revenues from 20% of their clients. Winning a new major account costs up to 20 times more than keeping a current one. %

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Client Experience Creates Competitive Advantage

By Jonathan Farrington / September 25, 2019

We’ve all read the estimates on how much more expensive it is to find new clients than it is to nurture and retain existing ones. One of the most important ways to retain clients is to view an honest understanding of their interactions with your company. What are the different touch points and how well…

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