People make buying decisions emotionally and justify those decisions intellectually – Sandler Principle 6
There isn’t a day that goes by that I’m not reminded of this Principle and how it applies to our business at Sandler Training. Since 1967, we have been a part of the success path for thousands of businesses. Each year our trainers spend more than 90,000 hours training small, medium and Fortune-ranked sales teams. We’ve helped shape futures, changed lives and encouraged sales professionals to be their best self when in the field. To me, it’s humbling to know that our clients choose to work with us every day.
For the tenth year in a row, Sandler Training has been named one of Training Industry’s Top 20 Sales Training Companies. Each year, the Top 20 companies are selected based on their innovation in the sales training market; company size and growth potential; breadth of service offering; strength of clients served and a company’s geographic reach. When I look at that list, I see the power of Sandler Training’s associates and trainers.
It’s an honor to be recognized as a top sales company – and for me, it’s equally an honor to work with the Sandler Training team and have the chance to help our clients grow.
I dedicate this, and every other award Sandler receives, to each of our associates, trainers, and clients who keep Sandler Training going strong and leading the way in sales training.