Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

Going from a Typical Salesperson to a Trusted Advisor in Three Easy Loops

By Sandler Training / July 6, 2010

Recently I was working with a company’s executive team in reviewing the progress we had made together in solving a longstanding, difficult problem that had stunted their growth for years and slowed their momentum. It was rewarding to see their excitement as we reviewed the results of our efforts together. It was a good team…

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Email Is Not a Sales Strategy

By Sandler Training / July 1, 2010

I don’t like emails! Thought I’d get that out on the front end so there’s no mystery as to where I am heading. Now you’re wondering what in the world has happened. What did he do wrong? What caused such a negative reaction to something as simple, routine and harmless as email? Well, actually it’s…

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Wake Up Call

By Bill Bartlett / June 30, 2010

I have been doing a lot of traveling during the last two months. In spite of Chicago’s brutal weather and some minor inconveniences, my flights and hotel reservations have gone remarkably smoothly and I have experienced a high level of customer service. I had, however, an out-of-the-ordinary encounter at my hotel last week. It was…

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Call Higher or Die Slowly

By Sandler Training / June 28, 2010

In today’s environment we have to stop acting and looking like beggars with briefcases and begin to recognize that the name of the game in 2010 is taking business away from our competitors. Let the others wrestle it out at the procurement department and with the low-level influencers. In today’s environment, the best salespeople call…

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Before You Approach a Prospect, Consider the Lifetime Value of the Relationship

By Sandler Training / June 23, 2010

If your sales objective is to make the sale regardless, get the biggest order possible and structure the best deal for your company, then your entire focus is really on you. Many salespeople will say and do almost anything to make the sale. Too few will take the time to fully understand the prospect’s real needs…

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As a Salesperson, Are You a Thoroughbred or a Greyhound?

By Sandler Training / June 22, 2010

If I asked you casually in passing, which would you consider analogous to your sales style -beinga greyhound or a thoroughbred- you might pause and consider the characteristics and traits of both, and after pondering, see value in both. It might be a difficult choice on the surface, however, if you look more closely, you…

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Are You Charging Too Much or Too Little?

By Sandler Training / June 21, 2010

Why do people buy milk or bread or cereal or soda at the gas station convenience store when those items are far less expensive at a grocery store? Obviously, they have a need for the items. More importantly, buying at the convenience store is quick, and you guessed it, convenient. And “quick” and “convenient” represent…

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How Sales Pros Can Change Their Mindset

By Will Crist / June 15, 2010

What happens the first time you try a new selling or management technique? It’s usually uncomfortable and doesn’t go as smoothly as it did in the class/coaching session or how you imagined it would go. Often you come away feeling bad. There are physiological reasons for this discomfort and awkwardness. When you see or hear…

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A Simple Trust-Building System That Works Every Time

By Will Crist / June 10, 2010

The other day, people in the training center were discussing how they go about building trust. The group shared lots of ideas, and every idea they shared would probably do the trick. When all was said and done, we had a list of about twenty things people could do to build trust. Over time, doing…

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The Changing Face of Training

By Bill Bartlett / June 8, 2010

Today’s business is focusing on something that champion athletes have always known: the right combination of training and coaching will help achieve greatness. It’s not enough to have a superior product or service. You must have the skills to get that message across to your prospects. Training imparts the knowledge critical for success in today’s…

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