Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

De-Commoditizing Your Products

By Brian Jackson / April 18, 2022

Does it bother you when prospects treat your specialized products and services like a commodity? 

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100 Great “Sandler Questions” … and When to Ask Them

By Antonio Garrido / April 7, 2022

Here is a list of 100 classic “Sandler Questions” to fully understand what the buyer needs and be able to close the gap between where they are and where they want to be.

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How to Succeed at The Visual Sale [PODCAST]

By Sandler Training / March 30, 2022

Mike Montague interviews Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard and author of The Visual Sale, on How to Succeed at The Visual Sale. 

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How to Succeed at Customer Success [PODCAST]

By Sandler Training / March 7, 2022

Mike Montague interviews John Glennon on How to Succeed at Customer Success. 

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Four Powerful Steps for Generating Referrals

By Mark McGraw / February 8, 2022

The referral generation process we are about to share with you can transform your month, your quarter, your year, and your career. It should be at or near the heart of your prospecting plan. Learn it! Practice it! Use it! Share it with your organization! Step 1: Pick Your Referrers. Identify five people, five centers…

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How to Succeed at Virtual Selling [PODCAST]

By Sandler Training / January 25, 2022

Mike Montague interviews Kaysi Curtin, Sandler trainer from Fresno, CA, on How to Succeed at Virtual Selling. 

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How to Succeed at Finding Unrecognized Pain [PODCAST]

By Sandler Training / January 20, 2022

Mike Montague interviews Jody Williamson, Sandler trainer and author from Chicago, on How to Succeed at Finding Unrecognized Pain. 

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The Neglected Art of Generating Referrals

By John Rosso / January 7, 2022

Every prospecting call pays dividends. What do we mean by that? Even if we get a no, we can ask ourselves where the potential is, where the opportunity is – and we can pursue that.

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Sales Coaching in a Hybrid World

By Bill Bartlett / November 19, 2021

Today’s sales professionals must be prepared to compete in a world where more communication with buyers takes place in venues where the salesperson cannot communicate face-to-face with the buyer.

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Sandler Research Center Report: What Buyers Want Now

By Tom Wilson / November 4, 2021

Within the professional buyer/seller environment, preferences and practices have altered dramatically since the spring of 2020.

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