Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

Consider the Context Before Using a Technique from Training

By Hamish Knox / March 5, 2021

George Carlin did a bit once about words that included the phrase, “it’s the context that makes them good or bad.” The bit *hasn’t* aged well, but his words are prescient when it comes to techniques learned in training.

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Leveraging Video to Make the Sale

By Mike Montague / March 5, 2021

Video conference calls are now an integral part of many sales processes. That’s one legacy of the pandemic era that seems likely to be with us for a while. With that shift in mind, here are five videoconferencing best practices we see market leaders using to move the sales cycle forward.

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How to Succeed at Video Selling [PODCAST]

By Sandler Training / February 22, 2021

Mike Montague interviews Rachel Shi, Senior Manager of Partnerships at Vidyard, on How to Succeed at Video Selling.

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Four Ways to Maintain the Human Element of the Sales Process

By Mike Montague / February 12, 2021

You don’t need us to tell you that we’re all working from a distance these days. Thanks to COVID, professional salespeople are, for the most part, not seeing buyers in person.

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How to Succeed at Neuro-Selling [PODCAST]

By Sandler Training / February 1, 2021

Mike Montague interviews James Abraham on How to Succeed at Neuro Selling.

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Listening Well: The Key To Providing A Premier Customer Experience At Every Touch Point

By Anne MacKeigan / January 22, 2021

Remember the childhood game of whispering a phrase to someone and asking them to pass it on? By the time it reached the fourth or fifth person, the meaning of the original phrase was lost! Then, it amused us; in customer care, it can be costly.

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How to Utilize Performance Metrics to Enhance Your Sales Process

By Mike Montague / December 18, 2020

Peter F. Drucker once famously observed that “What’s measured improves.” This is as true in the world of sales as it is in any other aspect of business. But for both salespeople and sales leaders, there are a few vitally important questions about performance metrics that often go unanswered.

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Survey: For Salespeople, 2020 Was The Year of Holding On

By Tom Wilson / November 14, 2020

For sales professionals, 2020 may be remembered as the Year of Holding on to Clients.

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How to Succeed at Selling with Love [PODCAST]

By Sandler Training / October 26, 2020

Mike Montague interviews Jason Campbell, Host of Impact at Work and Superhumans at Work, a Mindvalley Podcast.

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How to Succeed at Gold Medal Selling [PODCAST]

By Sandler Training / October 6, 2020

Mike Montague interviews Anneli Thomson, Sandler trainer and member of Team Great Britain in the triathlon, on How to Succeed at Gold Medal Selling.

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