Salespeople: Enter Your “Judgment-Free” Zone

Success Cadence


Do you consistently create a “judgment-free” zone in your initial contacts with prospective buyers? Don’t be embarrassed if the answer is “no.” It takes some practice.   My parents often said, “You cannot, a second time, make a good first impression.” These wise words are worth bearing in mind for two reasons: we only get one chance to make a good first impression… and by the same token, we may sometimes make up our minds about other people so quickly that we miss important information.