Selling the Sandler Way: Channel Selling in the Enterprise World [Podcast] | Sandler Training Skip to main content

Brian Sullivan, VP of Enterprise Selling talks with Marcus Cauchi and Dave Davies about Channel Selling in the Enterprise World. In this episode:

  • What makes channel selling different than direct sales?
  • Is channel sales just full of rookies and the bad sales people?
  • The huge amount of revenue generated via channel sales worldwide
  • How a framework for your channel sales can minimize your risk
  • What if your partner sales people might sell your competitors products?
  • How to work collaboratively to qualify and win big enterprise deals
  • What vendors working with partners can do to improve the buying experience
  • How systems set you free
  • How to avoid critical mistakes with your channel
  • How to contact Marcus and Dave

Welcome to Selling the Sandler Way podcast. Hosts from Sandler Training will discuss impactful information about trending topics and strategic selling.

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