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Selling the Sandler Way: Making Channel Sales Work [Podcast]

Welcome to Selling the Sandler Way podcast. Hosts from Sandler Training will discuss impactful information about trending topics and strategic selling.

The Selling the Sandler Way Podcast is brought to you by Sandler Training, the worldwide leader in sales, management, and customer service training. For more information, visit

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In this episode, Bill Morrison, of Sandler Training in EMEA, speaks with Marcus Cauchi, co-author of Making Channel Sales Work – Ten Tools to Create a World-Class Third-Party Selling Program. Marcus and Bill discuss the growth of channel sales and the strategic differences made by the implication that 70% of all products sold are sold via partners.


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