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Selling the Sandler Way – On this episode, Bill Morrison from Sandler Training in EMEA speaks with Daniel Zamudio, founder and CEO of PlayBoox. Bill and Daniel discuss an important idea in sales and sales leadership in corporate organizations; how to take great strategies and turn them into action with a playbook. What should be included in your playbook? Effective ways to create and share a playbook in order to get on track and stay on track.
Daniel Zamudio is a thought leader on the convergence of process and technology to drive sales productivity and effectiveness, and has consulted for global enterprises and fast-growth startups in the areas of sales leadership, sales process, sales messaging, and sales enablement.