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The Sales Coach's Playbook

There is no one-size-fits-all sales coaching model. There are only approaches that have been shown to be successful in particular situations. Acting as a coach, the manager must identify each salesperson’s personal “success code” – and use that code to unlock the salesperson’s potential for success.

Strategic failure cartoon

As the first quarter comes to an end, it’s appropriate to review your department goals and measure your progress. Will your sales team hit the quarterly benchmarks for your department’s strategic initiatives? Have they made significant headway? Or, have they fallen behind already?

Success gears in a business mans hands

Many seasoned sales managers today are facing a common challenge: how to lead, motivate, and inspire young Millennials on their sales teams. This generation, which will make up roughly 50 percent of the U.S. workforce in 2020 and 75 percent of the workforce in 2030, has already garnered a reputation for being difficult to manage by traditional standards.

As a manager, executive or owner, the only valuable you possess is your time. To successfully manage your time and grow your business, ask yourself the following question daily: “Does ‘it’ advance my business?” (“It,” being whatever activity you are doing or about to start.)

Let’s take a look at several examples, which might resonate with you.

Activity – Understanding your direct reports’ personal goals
Does it advance my business? Absolutely.