Leadership | Sandler Training Skip to main content


managers beware

Most managers go into massive “critical parent” mode when they realize, too late, that a salesperson has a lot of ground to make up the remainder of the year. They say things like, “You need to sort yourself out and get back on track...” and they think it’s going to work! The truth is it never works… although a salesperson sometimes produces good results in spite of what the manager says.

Do You Have a Leader's Compass?

Do you have a written Leadership Philosophy that is well known by all the people in your company? It’s good for everybody when the top person knows exactly what to expect of him/herself. Creating your own personal Leader’s Compass is an easy task that will reap enormous benefits.


The purpose of marketing is to support sales.  In the broadest sense, marketing activities are the foundation for sales generation, whether it be through translating market needs into prioritized product or service requirements, clearly communicating unique value outward, or attracting and nurturing qualified prospects.  In a narrower sense, marketing needs to support the sales team – steer them in the right direction and equip them with the tools they need to diagnose pains that the organization can solve uniquely well.

Blog Highlights

2016 has been a year of many successes. Whether you are a sales representative, a sales manager, or simply interested in learning more about trending topics in the sales industry, we hope you have gathered some key insights from our blog this year. Before moving into 2017, we would like to take a look back and highlight some important topics from 2016.

Set your goals

Our experience with sales teams is that less than 20% of all salespeople set written goals of any kind. We estimate that the income of this elite minority of salespeople is predictably and consistently greater than the 80-plus percent who don’t set written goals — combined! You can help each of the members of your team join the ranks of the top performers… by helping them to craft strong written goals.

Put the power back in your sales team before year end

The last quarter of the calendar is both relieving because the end is in sight, but also foreboding for many sales teams if sales targets have not yet been met. An incredible amount of revenue exchanges hands in the last quarter, and many companies know that it can make the difference between a good fiscal year or a bad one, especially in product sales. Managers are regularly tested to find ways to push teams over that last mile. 

The Partial Prototype

Bringing a rough prototype to a group is hard for some leaders. Many leaders like to refine their ideas so when they emerge, they’re almost in concrete. Great leaders have learned to present their ideas, their concepts or their visions before they’re fully cooked. That enables everyone to get involved, and the weight of implementation or persuasion doesn’t fall only on the shoulders of the leader.

Organizational change

The business world is not immune to change.  Companies grow, and they shrink in size.  They expand their market reach, sometimes, and contract it at other times.  They introduce new products and services and discontinue products and services.  And, they change the ways in which they create, promote, price, and deliver their products and services.

Get organized!

As a leader, you are limited. Limited physically, financially, emotionally, and mentally. You are limited by the amount of time in a day. I have seen countless leaders who tried to ignore this simple fact from time to time with devastating effects on their physical health, family, and mental health. There’s a limit to how much one person can do.

Sales growth

Giving sales-related tasks their due diligence is part of growing your business. As business growth occurs, you have to divide your time amongst more tasks, more clients, more sales team members...you can see where this is going. The busier you get, the easier it is to fall into the trap of ‘busy work,’ or tasks that make you feel like you're accomplishing things but actually detract from business success.