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the more you know, the more you sell

One surefire way to increase your selling success—close more sales, more quickly, and more consistently—is to call on the right people for the right reason with the right product or service. That makes sense. But, for the product or service you want to sell, who are the right prospects and what are the right reasons?

agile thinking to sales

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Selling Across Cultures

Welcome to Selling the Sandler Way, with your host Dave Mattson, the president and CEO of Sandler Training. He is a five-time bestselling author, speaker, trainer, and consultant to hundreds of international organizations. In this show, he talks to other Sandler trainers about the Sandler selling system.

How Storytelling Can Improve Your Sales

Third-party stories, testimonials, case study, reviews, and other “social proof” can be a powerful technique in your sales toolkit. Storytelling carries a fair amount influence with your prospects and clients when done correctly. Stories can also redirect conflict, create an emotional connection, and help illustrate key features and benefits.

Dress for Success

What do the first seven seconds of meeting you say about you, your work ethic, and your ability to be successful? Every fiber you zip, shrug, or button into tells a story about you. Smart business people understand this and use it to craft a strong personal brand. While you don't need to wear a business suit every day of your life, unless you are in a super-professional industry, it's critical to selectively choose your clothing. 

Sales Hiring Model

Is your salesforce not performing? Too much turnover? Are your best sales people leaving for greener pastures? Our labor marketing and workplace culture for salespeople is changing, and organizations that are able to tap into this newly engaged, passionate workforce stand to gain market share and success for years to come. 

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As a buyer, what comes to mind when you think of the word, "Salesperson"? Usually what comes to mind are things like… used cars, polyester suits, briefcases, and flip charts or PowerPoint presentations. Many people dislike dealing with salespeople, and some even shudder at the thought of being one. Few, if any, children grow up dreaming of being salespeople, yet it is the most common profession in the world. Why is that?

Why? Why do we get up every day and go to work?

Because we have bills to pay: Really? Listen to the news-not paying your bills is now as much a status symbol as a Gold Card in the 1980's.

Because that's what is expected: Really? In most companies, the last time you saw your job description was the day you interviewed-and you don't know what is really expected, do you?

Because employees depend on us: Really? Management texts say a great manager implements systems that will operate well when management is not there.

Really it's because Mom or Dad said so!

As a salesperson, I seem to take quite a few lessons from movies and some of the best lessons are in some of the worst movies. Most people think Burt Reynolds played only tough guy roles and the occasional slapstick comedy role. But one of the best sales lessons I have ever learned was from the movie "The End." If you have not seen "The End," do not rush out to rent it. I am about to spoil the plot for you. This is kind of a cute movie starring Dom DeLuise and Burt Reynolds.