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sales podcast

how to succeed at recruiting

Steve Herzog, Sandler trainer, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful at recruiting top talent. Get the best practices collected from around the world.

Listen Time: 25 Minutes

mutual mystification

David Mattson, President  and  CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale at https://shop.sandler.com/books/sandler-rules-sales-leaders, as well as, the companion video course: https://shop.sandler.com/online-courses/sandler-rules-sales-leaders-online-course

Listen Time: 10 Minutes

How to Succeed at Using the Thermometer Close

David Mattson, President and CEO of Sandler, shares his thoughts about using the Thermometer Close. Learn the attitudes, behaviors, and techniques of top performers, who can gauge the pace and progress of their presentation with this simple Sandler technique.

How to Succeed at Trade Shows

Tim Pattson is the TradeshowGuy. He is the author of Tradeshow Success, host of the TradeshowGuy Monday Morning Coffee podcast, and founder of TradeshowGuy Exhibits. He joins us to talk about the best practices for succeeding at trade shows.

How to Succeed at Setting Onboarding Benchmarks

Dave Mattson is back to talk to leaders and managers about onboarding. What is your plan for getting new sales up to speed and how do you know if things are going according to plan? Find out in this special selling the sandler way episode from our CEO.

how to succeed at dealing with new decision-makers

Dave Mattson shares his thoughts about how to handle new people entering the sales process and how to handle new decision-makers. Learn the attitudes, behaviors, and techniques of top salespeople and how they deal with new players. 

how to succeed at channel selling

Sandler trainers and new authors, Marcus Cauchi and David Davies, join us to talk about selling through retails, distributors, reps, and other third parties. Whether you are currently using other channels to sell your products or services or you are exploring new channels, you should listen to these two experts and read their new Sandler book.

How to Succeed at Negotiating Concessions

Dave Mattson does another Selling the Sandler Way audio tip. This time he shares his thoughts and secrets to dealing with price concessions and other negotiation tactics from buyers during the sales process. Learn how to succeed at negotiating concessions to your proposal.

special podcast

In partnership with Evernote, the app that keeps your notes organized and syncs your memos so they're searchable and accessible anywhere, Dave Mattson, Sandler CEO and President, participated recently in a special podcast.

how to succeed at building a legacy

In this episode, you will learn about legacy from Tom Ziglar, CEO of Ziglar, Inc. and co-author of Born to Win with his father, Zig Ziglar. Tom shares his thoughts on the attitudes, behaviors, and techniques of building a legacy and life worth living. Tom also talks about the new Sandler/Ziglar strategic alliance.