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summer slump

Businessman stands on ladder to create a sales plan

The infamous summer sales slump may be in full swing in your business, but it’s time to turn things around. By rethinking your summer sales plan, you can use a slower market to your advantage. Follow our guide to building a sales plan that withstands summer slumps and turn these notoriously slow months into productive and profitable opportunities.

Business woman climbs arrows on a trend chart to success

Summer brings longer days filled with cookouts, beach vacations, and plenty of outdoor fun, but it also tends to bring sales slumps in many industries. Customers hesitate to buy and put off making decisions during summer months, leading to low sales figures. After hearing “no” hundreds of times—or never hearing back at all—sales teams quickly lose motivation to keep selling during this period. Try out these effective ways to keep your sales team motivated during the unavoidable summer sales slump.

Umbrella and chairs on a tropical beach

There’s a popular, albeit unfounded, belief that summers are slow for business. Sandler Training disagrees, and dares to say that professionals create a self-fulfilling prophecy by telling themselves that despite great efforts, their summer will be tough.

Sandler trained professionals believe that outreach and other activity might need to be increased in the summer, there’s no need to succumb to the idea that you won’t find new business, close deals and meet new and promising business connections.

Below are five myths to dismiss this summer when it comes to your work productivity.

When the calendar turns to July and August, most people struggle to prospect because they believe that all of their prospects are on vacation.

Often summer is a great time to reach decision makers. They are in the office while their staff is away.

As, David Sandler said, "you can't manage anything you can't control," so worrying about the time of year isn't going to help you hit your Q3 quota.

Instead, do something about what you can control: your behavior.

We are right in the middle of summer, and I love the summer. And in the midst of this nice warm weather, it may be strange to say that I also love the winter-but I do.

That's when the business world almost uniformly decides to go into a slumber because they believe buying slows down. That's called a self-limiting belief. That's when I'm at my best because this is what I have found-people actually still have money and are willing to spend it if you're good enough to find their pain.