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Goal alignment strategy

Strategic leaders don’t settle for minimum achievement today. They are regularly looking forward, anticipating needs, and preparing for new goals tomorrow. That outlook always places these leaders one step ahead of others, and it supports why they are seen as leaders and the go-to people for an organization.

Hiring for customer service

The very best people skills that candidates will ever employ are on display in the interview situation as they try to win a position with your company. If they don’t capture you there, do you really want them in front of your valuable customers?

Business plan

Most people who spend a little time searching on the Internet or in a bookstore can quickly find a guide on how to write a business plan. However, just following these templates doesn’t guarantee that the business plan produce will be successful or even good. A successful business plan needs quite a bit more to actually be useful and even more to be functional and successful. As the elements come together, if done correctly, the most important component of success will come from the business owner and leadership versus the company itself.


Stress reactions have also been shown to be beneficial in business situations — in small doses. A recent study even states that short periods of stress can increase a person’s cognitive functions, resulting in brain power improvements. As long as we’re able to channel stress to solve problems, the body’s stress reactions can help us focus, get more done, and think more clearly.

Mobile messaging

Reaching out to customers via mobile messaging has proven to be an effective strategy to grow both revenues and customer loyalty. If your business doesn’t run a mobile messaging campaign, then may be time to start. 

Start with the end in mind

If you don’t start your sales calls with the end in mind, you should not be surprised when it doesn’t end up where you hoped. For example, at the end of a good presentation, your prospect leaves you with a Think-It-Over. After all, you can’t blame a prospect for doing something that you failed to emphasize is unacceptable. If you want to control what happens at the end of a sales call, focus on the beginning.

Team building

There are a number of tools managers can use to keep office politics contained and relatively harmless. These tools focus on human behavior and team-building expectations, reminding everyone involved to keep functioning as a team instead of only worrying about their individual interests. They are most effective when used repeatedly and are supported by top-down messaging. It also helps that people become invested in the team's work, versus just “working” because they have to.

The Partial Prototype

Bringing a rough prototype to a group is hard for some leaders. Many leaders like to refine their ideas so when they emerge, they’re almost in concrete. Great leaders have learned to present their ideas, their concepts or their visions before they’re fully cooked. That enables everyone to get involved, and the weight of implementation or persuasion doesn’t fall only on the shoulders of the leader.

See the big picture

A successful sales year relies on good planning and smart strategy. Any plan for success requires that you create goals for yourself and your sales team. But no amount of planning or strategy sessions are effective if the goals are unrealistic and can't be met. Setting and achieving realistic goals are critical to meeting sales quotas or any other benchmarks of success. 

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