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Sandler's Process for Corporate Clients

Large organizations require complex execution and delivery to be effective

Invest in a smart, systematic process that gets results

We design your training with your success in mind

When you partner with Sandler, you’ll find that our process is highly methodical, and carried out in steps that build success upon success.

Learn the six pitfalls to avoid when implementing a new global training initiative.

Large companies with global sales forces face a unique set of problems that make introducing a new program challenging. Done incorrectly, it can cost your company millions in inefficiencies, personnel turnover and lost sales opportunities.

Our Onboarding Process for New Corporate Clients

Typically, we introduce companies to the Sandler system through Initial Training, which takes place over two to three days. Before initial training takes place, we’ll work with you to create a roadmap of strategies and tactics to help you accomplish your goals. Together, we’ll carefully consider the scope of services you need, timeline, implementation plan and reinforcement plan as well as your budget.

Reinforcement and Follow-up

Initial Training is followed with reinforcement training that includes some or all of the following elements:

    • Sandler Online for new learning and ongoing reinforcement
    • Instructor-led training days
    • Live webcasts
    • Recorded webinars
    • Team coaching calls
    • Individual coaching
    • Audio programming
    • Textbooks
    • Certification
    • Sandler Ambassador Program

    A Phased Approach to Success

    A typical Sandler corporate training scenario follows a four-phased schedule.  However, depending upon your goals and objectives, the learning and development roadmap can include more than four phases.  The actual number of phases and complete scope of services will be defined during our strategic and tactical planning session with you, when we define a custom roadmap for your organization.

    choose sales training that allows you to measure results

    The Definitive Path to Mastering Sales

    Continuing with our commitment to effective, scientific and methodical sales training, Sandler Certification delivers measurable results at every step as participants progress from competent to proficient.

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    Sales, Leadership and Management

    Sandler business experts and professional trainers offer insight and tips on current sales, sales management, leadership and management topics. We invite you to comment on our posts and to pass them on to your colleagues.

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    In Our Client's Own Words

    Steve Kaminski, Director of Strategic Projects
    A.M. Castle & Company (Manufacturing 

    Objective:  Company-wide selling system, vocabulary and culture.

    Results: A.M. Castle & Co. exceeded its sales goals by 200% in the first year of training. "We budgeted and planned for $35 million in sales.  We achieved $70 million in sales our first year after going through Sandler's sales training program. We went from 'no sales process' to having a sales process. Everyone was using the same vocabulary, and we were going into sales calls with a plan—we follow up, and we reinforce."

    Sales Training Testimonials: Steve Kaminski (A.M. Castle & Co.)

    Global reach...with a local touch.

    Over 250 offices across the globe makes Sandler the largest training organization in the world

    Find a local training center near you.