Sandler's Leadership Team

Since the founding of our organization, Sandler has been driven by highly experienced professionals and performance improvement experts.

Our Leadership Team

Since the founding of our organization, Sandler has been driven by highly experienced professionals and performance improvement experts.

Dave Mattson Headshot
Dave Mattson

CEO & President
Dave Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for sales training seminars around the world. As CEO and President of Sandler Training, Mr. Mattson oversees the corporate direction and strategy for the company’s global operations including sales, marketing, consulting, alliances and support. His key areas of focus are sales leadership, strategy and client satisfaction.


Under Dave Mattson's leadership, the Sandler organization expanded domestically and internationally to over 250 offices in 27 countries around the world.

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Bill Bartlett Headshot
Bill Bartlett

EVP of Franchise
Bill Bartlett is a critically acclaimed coach and facilitator who excels at identifying core challenges and implementing growth strategies that are transformative in their depth. He specializes in analyzing business culture & growth strategy and developing customized training and coaching to focus on areas such as leadership, sales, and professional development. Bill has a BA from LeMoyne College in English Language and Literature/Letters.

Damon Jones Headshot
Damon Jones

EVP of Enterprise Sales

Damon Jones is a forward-thinking senior-level executive, offering over 30 years’ experience in sales and operations leadership, with a strong track record in growing revenues, exceeding quotas and building high performing teams. Experienced in change management while staying focused on the customer, he’s worked extensively with Fortune 500 companies globally and domestically across many industries. Damon lead his former organization’s sales transformation, leading to doubling of revenues and closely assisted his former CEO with its strategy and growth initiatives.

Tom Watson Headshot
Thomas Watson

EVP of Operations & CFO
Thomas Watson joined Sandler in April, 2021. Prior to joining Sandler Tom was the CEO and board member of several private equity backed businesses, including Colonial Healthcare, Hometown Urgent Care, and Avizent. Earlier in his career Tom held senior leadership roles in the Fortune 100, where he built three internal start-up divisions. He has a B.S. in Accounting from The Ohio State University, and MBA from the University of Baltimore’s Merrick School of Business and formally trained as an Executive Coach at Columbia University. Tom also holds a non-practicing CPA license (Ohio).

Fred Alexander Sandler Training
Fred Alexander

SVP of Growth and Development
Fred Alexander brings over 25 years of business strategy and operations leadership, building and growing organizations by defining, implementing, and leading Go-To-Market plans and operationalizing them to achieve strategic goals and financial performance.  His experience driving both organic and inorganic growth strategies has helped scale multiple private and public companies in the professional services space.  Fred graduated from Bridgewater State University with a BS in Aviation Science and a minor in Management.

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Lisa Ellis Headshot
Lisa Ellis

Head of Product Management
Lisa Ellis is a dynamic and experienced product leader, focusing on development and expansion of learning platforms and performance training. With deep expertise in the transformation of more traditional learning methods, Lisa builds learning experiences that successfully bridge the digital-physical divide. Her focus has primarily involved revenue teams, where she has led the design and implementation of training and performance programs that have developed more than 500,000 learners. Lisa graduated with a BA in Global Studies from UC Santa Barbara and M.Ed. in Technology Innovation Education from Harvard.

Shannon Howell Headshot
Shannon Haaf Howell

VP of Legal
Shannon Howell has been practicing law for over 24 years. Prior to joining Sandler in 2006, she was in private practice at a large law firm with her focus on franchise and distribution law. Shannon is head of the Legal Department at Sandler. Shannon graduated from the University of Maryland with a Bachelor of Arts, Magna Cum Laude, in Government and Politics, and from University of Baltimore School of Law with a Juris Doctor, Magna Cum Laude.

Steve Howell Headshot
Steve Howell

VP of Operations
Steve Howell leads the operations team responsible for onboarding and improving our 270 local training centers.

 

Kerri Martinek Headshot
Kerri Martinek

Head of Global Brand and Marketing
Kerri Martinek brings over 25 years of marketing and business strategy, with demonstrated success in building innovative marketing programs, processes, and teams required to drive scalable growth. Her entrepreneurial spirit and understanding of marketing strategies for both SMB and Enterprise sized organizations has helped to accelerated revenue growth, brand equity, and market expansion at over 40 companies across a variety of industries. Kerri graduated from the University of New Hampshire with a BS in Business Administration and has her MBA in Marketing from Babson F.W. Olin Graduate School of Business.

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Sarah Skeen Headshot
Sarah Skeen

VP of Learning Technology & Implementation
Sarah Skeen brings over 25 years of learning and development experience, with demonstrated success in implementing enterprise systems and building efficient processes and teams to deliver strong results and quality customer support. Her focus centers on performance improvement by analyzing business needs and aligning them with innovative learning strategies and technologies that assist our clients in growing their companies and their people. Sarah graduated from the University of Richmond with a BA in Psychology with a business concentration.

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