Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

Why Having A Strong Personal Brand Is No Longer An Option

By Dave Mattson / February 2, 2022

As a salesperson, here is something you probably already know: people don’t feel a strong connection with companies. So in this day and age, having a personal brand is no longer an option; it is a requirement. If people do not see you as a relatable individual and instead start viewing you as simply the voice…

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Sales Professionals: What is on the Horizon for 2021?

By Dave Mattson / October 30, 2020

Given the upheavals and uncertainty of 2020, many leaders and salespeople have been asking us what we see on the horizon as the next year approaches. What skills and adaptations will be necessary not just to survive, but to thrive in 2021? After meeting with tens of thousands of sales professionals this year, we would…

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