Sandler Blog
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Every person who buys anything from you has already decided, before they have even met you, what it will cost. Find out if they are being realistic.
Read MoreEither you are in the race as a runner who passes the baton or you are a spectator. If you are in the stands watching, is there any possible way you can be on the winning team? Medals are not handed out to spectators.
Read MoreDon’t sell. Do this instead; listen, question, listen some more, question some more, go to the bank. That’s being successful.
Read MoreBuyers will buy from people like themselves, so why not make them feel comfortable?
Read MoreSome people may need to feel that buying from you feels right. Make sure that you let them.
Read MoreBy you asking questions, based on what the prospect says, you assist the prospect out of uncertainty and insecurity. He rescues himself. As a result, he feels you aren’t pushy, overbearing, or only interested in his money. You become a sponge to his concerns.
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