Our Business Model
Develop a dependable revenue stream from our range of services.

Unique Business Model
Sales Mastery is the backbone of the Sandler business model, allowing Franchise Owners to start their business by offering public training to frontline salespeople, business owners and managers in a public forum. Sales Mastery can jumpstart and then sustain your business by providing loyal clients and business referrals.
From there, Franchise Owners can build their businesses, offering private sales and management training at the client’s location. As our Franchise Owners work with businesses over time, they can expand their training services throughout the organization and may take on a business consulting role.
Sandler has international reach, but with a local touch. Our Global Accounts Division can help Franchise Owners service and support profitable multinational corporations with numerous locations.
Key Revenue Sources
Your key revenue sources will include:
Sales Mastery
The “growth engine” for your business, provides sales professionals in small- to mid-size sales organizations with training that lasts between 12 and 24 months.
Private Training On-Site
Offered on a monthly retainer basis to provide you with predictable income and make the training investment more manageable for your client.
Leadership Training
Arms emerging leaders with new ways to meet the challenges of advanced responsibilities, and build more unified and productive teams.
Management Training
Helps sales managers and general managers develop the skills they need to shape productive behavior, cooperation, collaboration and accountability.
Customer Service Training
For a client’s team members who serve customer needs, deal with difficulties and solve problems as part of their jobs.
Executive Coaching
Helps sales representatives, sales managers and selling teams succeed by using Sandler’s highly systematic approach to winning accounts.
Corporate Training
Provides training in servicing large, multinational corporations with multiple locations.
Frequently Asked Questions
Do I need to have experience in training or coaching to open a Sandler franchise?
No, you don’t need training experience. Sales experience and middle/upper management skills are ideal, though.
How much does it cost to buy a Sandler franchise?
The franchise fee for a U.S. franchise is $79,000 USD. Franchise prospects should have a net worth of $250,000 USD. For international opportunities, please email Kevin O’Connor at [email protected].
How much money can I make as a franchisee?
While we don’t publish financials in our Franchise Disclosure Document (FDD), you can better understand the business by reading the FDD and talking with our existing franchise owners about what you can expect to make.