Our Business Model

Develop a dependable revenue stream from our range of services.

Sandler Franchising Business Model

Unique Business Model

Sales Mastery is the backbone of the Sandler business model, allowing Franchise Owners to start their business by offering public training to frontline salespeople, business owners and managers in a public forum. Sales Mastery can jumpstart and then sustain your business by providing loyal clients and business referrals.

From there, Franchise Owners can build their businesses, offering private sales and management training at the client’s location. As our Franchise Owners work with businesses over time, they can expand their training services throughout the organization and may take on a business consulting role.

Sandler has international reach, but with a local touch. Our Global Accounts Division can help Franchise Owners service and support profitable multinational corporations with numerous locations.


The Opportunity

Mark McGraw talks about building long-term client relationships that result in a recurring revenue stream and consistent cash flow through the years.

Key Revenue Sources

Your key revenue sources will include:

  • Sales Mastery

    The “growth engine” for your business, provides sales professionals in small- to mid-size sales organizations with training that lasts between 12 and 24 months.

  • Private Training On-Site

    Offered on a monthly retainer basis to provide you with predictable income and make the training investment more manageable for your client.

  • Leadership Training

    Arms emerging leaders with new ways to meet the challenges of advanced responsibilities, and build more unified and productive teams.

  • Management Training

    Helps sales managers and general managers develop the skills they need to shape productive behavior, cooperation, collaboration and accountability.

  • Customer Service Training

    For a client’s team members who serve customer needs, deal with difficulties and solve problems as part of their jobs.

  • Executive Coaching

    Helps sales representatives, sales managers and selling teams succeed by using Sandler’s highly systematic approach to winning accounts.

  • Corporate Training

    Provides training in servicing large, multinational corporations with multiple locations.


Everybody Needs Sandler!

Mike Crandall researched Sandler after a friend started training with us. Our system made perfect sense to him. He wondered, “Why doesn’t everyone sell and manage that way?”

Frequently Asked Questions

Do I need to have experience in training or coaching to open a Sandler franchise?

No, you don’t need training experience. Sales experience and middle/upper management skills are ideal, though.

Download our Discovery Brochure

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