Franchisee Support

How to Succeed with Sandler

Need help? We’re there for you!

It should come as no surprise that the world’s largest training organization invests heavily in training its franchisees. We also leverage cutting-edge technology and personal business coaches to provide the best support possible.

World-class Support


Held at the Sandler Corporate Headquarters in Owings Mills, Maryland five times per year, we use our Initial Training program to help get our franchisees off to a quick start. You will learn the ins and outs of the world-famous Sandler Selling System, meet the Home Office support team, and begin building your business development plan.


Each franchisee is assigned a personal business coach. Our coaches have decades of experience in sales, leadership, training, and in many cases, were successful Sandler franchisees themselves. The coaches will help you personalize and internalize the Sandler concepts and business model so you can learn to practice what we preach.


Twice a year in Baltimore, we gather hundreds of Sandler trainers from around the world to share best practices, announce new products and services, and network with each other to build our businesses. Also, once a year in Orlando, we convene with our clients at the world-class Sandler Summit event.

(For US Franchisees ONLY)

Your franchise comes with a customizable website template and the marketing support you need to help you generate leads, close prospects, and retain your client base. The National Branding Campaign is a pooled resource for the national promotion of the Sandler brand, public relations, and strategic advertising initiatives. We provide sales and marketing materials, marketing boot camps, social media calendars, and other marketing content assets such as blogs, podcasts, webinars, videos, newsletters, and books.


Held bi-weekly on Mondays and Thursdays, the Sandler coaches lead a best practice discussion for the franchisees. Mondays are beginner-level topics, and Thursdays are advanced sessions. Both are designed to cover Sandler material as well as important business skills, strategies, and tactics.


Our award-winning Learning Management System (LMS), known as Sandler Online, houses thousands of additional assets to help you and your clients. Our trainer toolbox includes PowerPoints, Leader’s Guides, and worksheets for training sessions. You can view online courses, search resource libraries, create your talk tracks in a Virtual Playbook, and scour the archives from David Sandler himself as well as past internal conferences.

Leverage your business experience
as a Sandler Franchise Owner

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