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Channel Sales & Strategic Partnerships

Sales and leadership training for channel development.

Channel Sales Challenges

Channel sales is selling that takes place using any third party, completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees. Many companies operate under a channel-sales model without ever having heard of the term! Sandler can help you create a world-class third-party selling program because we are one.

We help channel managers who are looking to get resellers to:
  • Get in front of and set appointments with enough of the right people.

  • Make connections and start more interesting sales conversations.

  • Close deals without discounting and sell at premium prices.

  • Sell more and get more warm referrals.

Sandler Works in Channel Sales!

We have served sales, leadership, and customer service professionals from thousands of organizations, with millions of participants, around the world for over 50 years. We have developed specialized programs and published books for channel selling and developing strategic partnerships.

We help channel managers to develop salespeople who can:
  • Find more of your ideals clients and start no-pressure conversations.

  • Build trust through an open, honest exchange of information.

  • Negotiate win-win deals with mutual respect and equal business stature.

  • Meet and exceed your sales and profitability goals!

30,000+ people trained per year

500,000~ hours of training around the globe each year

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50% more salespeople hit quotas than those without Sandler

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88% of salespeople said their sales strategy improved

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96% of clients polled would recommend Sandler

Channel Sales Marcus Cauchi and David Davies

Making Channel Sales Work

Channel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales. Many companies operate under a channel-sales model without ever having heard of the term!

Start a conversation.

Find out how Sandler can help you create a world-class third-party selling program because we are one.

Channel Sales & Strategic Partner Development

We offer specialized programs designed to introduce, develop, and master the best practices for business development in channel sales.

Take the next step.

The journey to success starts where you are, and it starts today!

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