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RECENT NEWS & EVENTS
Brian Sullivan worked for an organization that would bring together an executive committee to make decisions on business they wanted to pursue. Because of all of their political agendas, the system wasn’t serving the company or customers very well. Brian joined Sandler in 2012 to develop the Sandler Enterprise Selling program, a more customer-centric approach to sales that helped them to win better deals and avoid pursuing bad ones.
Brian Sullivan answers key questions that remain after the ‘Big Deal’ is landed in a guest Corp! Magazine article. Winning major opportunities with large, complex accounts can grow your business and propel your organization to new levels. But what do they really mean? What’s the real business sense for your firm in pursuing a major deal? And what’s the business risk?
Brian Sullivan, co-author of the recently published SANDLER ENTERPRISE SELLING: Winning, Growing, and Retaining Major Accounts book and Vice President of Sandler Enterprise Selling, sat down with Top Sales Magazine’s Jonathan Farrington for a great interview about the book. Brian provides and overview of Sandler Enterprise Selling and its six highly strategic stages designed to help you win, serve, and grow large, complex accounts.