Does Cold Calling Still Work?

In today’s business world, I get asked this very question by my clients frequently.  The answer is yes, but not remotely close to the level it used to work 20 years ago. When I first got into sales, there were very few prospecting options, which ended up requiring a significant number of cold calls. Many businesses grew their respective companies through cold calling, so it is very difficult for anyone to suggest to people that it truly doesn’t work anymore.