Required Reading: Dialogue Is the Key to Retail Sales Success


[CRM Magazine]

Veteran sales trainer Rob Fishman notes in his new book, Retail Sales Success in an Online World: How to Compete and Win in the Amazon Era, that companies need to come to grips with the realities of how consumers shop today. If they don’t, they risk joining the many businesses that flourished in earlier years but failed to adapt, losing market share and ultimately being forced to close. CRM Editor Leonard Klie interviewed Fishman to find out more.