When It Comes to Going After the ‘Big Deal’ Key Questions Remain

Tiara Jenifer

[Corp! Magazine]

Brian Sullivan answers key questions that remain after the ‘Big Deal’ is landed in a guest Corp! Magazine article. Winning major opportunities with large, complex accounts can grow your business and propel your organization to new levels. But what do they really mean? What’s the real business sense for your firm in pursuing a major deal? And what’s the business risk?