Why Buyers and Seller Do What They Do



Do you ever wonder why honest, moral, ethical people believe they can lie to a salesperson and still make it to heaven? Have you experienced the frustration, more than once, of a promising prospect disappearing into the Federal Witness Protection Program? Do you sometimes feel subservient in your sales role, more like a pest than a Trusted Advisor? If so, you’re not alone, you’re just likely the unwitting victim of the buyers system and the ability of most buyers to take total control of the sales process.