Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

“New Age” Selling Requires “New Age” Management

By Jonathan Farrington / July 15, 2020

Whatever label we choose to hang on our new preferred style of selling, there will be considerable implications for sales management. It is my view that for companies to remain competitive now, their sales organization must be able to respond rapidly and positively to the numerous changing tides post-COVID As businesses strive to establish a…

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Today, More Than Ever, Managing Is All About Motivating

By Jonathan Farrington / July 6, 2020

Don’t be under any illusion that right now, you absolutely have to give motivation priority. Don’t be mistaken, motivation makes a difference – a big difference. People perform better when they feel positive about their future.

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A Picture of Tomorrow’s Leaders

By Jonathan Farrington / June 16, 2020

Most companies are looking for ways to more effectively and efficiently manage their most important business relationships. It is not easy to do, and it is not always enjoyable, but when a key account works well, it is extremely satisfying.

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It’s Time for a New Level of Realism

By Jonathan Farrington / June 1, 2020

Most companies are looking for ways to more effectively and efficiently manage their most important business relationships. It is not easy to do, and it is not always enjoyable, but when a key account works well, it is extremely satisfying.

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How To Create An Effective Business Development Strategy

By Jonathan Farrington / April 13, 2020

The “Business Development Strategy” is used to underpin your main business plan and, essentially, it sets out a standard approach for developing new opportunities – either from within existing accounts, or by proactively targeting brand new potential accounts and then working to close them.

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How to Achieve Sustained Sales Growth

By Jonathan Farrington / April 12, 2020

In his book, Fundamentals of Selling, Charles Futrell identifies careful use of selling time as perhaps the distinguishing characteristic of the successful salesperson.

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How High Is Your “Customer Turnover”?

By Jonathan Farrington / April 11, 2020

It’s interesting that we regularly read articles or comments about high levels of staff turnover, but it is very rare to discover any commentary about “customer turnover.” It is almost as if it’s a taboo subject; that there is shame or embarrassment attached to it… Why? I suppose it is an admission of failure.

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