DOWNLOAD YOUR COPY
ABOUT THIS REPORT
The Hunt for New Clients
Although lead generation is a key part of the sales process, clearly defining a strategy on securing new clients seems to be a difficult task for many sales organizations. We set out to try to answer the question: how do successful businesses maximize their sales team’s time and minimize the cost of lead generation?
Evaluate Your Lead Generation Strategy
Our data results helped us uncover three strategic topics to consider when evaluating different lead generation initiatives:
- Effectiveness – which lead generation activities produced the most quality leads?
- Cost – what were the tangible costs for each lead generation initiative?
- Time – how much time did it take to create and follow up on each initiative?
Utilizing Referrals to Create New Clients
Our survey highlights what the most successful sales leaders have known all along: referrals are one of the most effective tools for lead generation.
When it comes to investing where exactly to create these referrals, our survey also uncovered that the most successful platforms for hunting for new clients are:
- Event Participation (Networking Events)
- Digital Marketing Campaigns
Developing a consistent prospecting routine can help you find the types of clients you want to attract. This report will help you determine the best lead generation methods for your business by defining your strategy and creating more relevant opportunities.
Fill out the form to download a full copy of the report or review our other resources here.
Sandler Research Center Reports
Explore all of Sandler's latest research.
Facebook Twitter LinkedIn Copy Link It’s obvious that the pandemic forced the buyer/seller relationship online. The organizations that survived this transition and thrived are the ones who quickly adapted to fit this new world. The reality is that digitization was always going to happen – it has been anticipated for quite some time. COVID simply…Download Report
Explore the dynamics of selling today, tomorrow, and into the future.Download Report
These are clearly challenging times for all of us and leaving aside the enormous anxiety over health issues for our loved ones, friends and colleagues, there are also the commercial issues.Download Report