How to Succeed at Selling Dead People’s Things

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How to Succeed at Selling Dead People’s Things

In this episode, we sit down with Duane Cerny, the author of Dead People’s Things, to discuss the sales lessons from selling vintage furniture and clothing.

Duane explains how he decided to switch career paths from a lawyer to a business selling mid-century modern furniture when he was around the age of 30.

He had been doing other businesses that had been successful, and he remembered fondly his childhood spent in his mother’s basement, surrounded by furniture from the 1950s. He was able to live on just $1,000 a month and put any money he made back into the business. 32 years later, he owns the largest multi-dealer antique store in Chicago.

Key Topics and Timestamps

  • 0:00:02 – Conversation Between Mike Montague and Duane Cerny on Selling Dead People’s Things
  • 0:02:07 – Exploring the Journey of a Mid-Century Modern Entrepreneur
  • 0:03:18 – “Exploring the Value of Vintage Items: A Conversation with a Dealer”
  • 0:06:54 – Conversation on Buying and Selling Fashion Trends
  • 0:09:55 – Conversation on Selling Rare Items to Couples


Find Duane Cerny and his book at