The Contrarian Salesperson

Jody Williamson

The Contrarian Salesperson

Your compulsively readable primer on the eight elements of non-traditional selling.

A parable for non-traditional selling.

Learn how to sell more and sell more easily by doing the opposite of what your prospects expect without looking like a stereotypical salesperson.


Jody Williamson

Jody Williamson is a Certified Sandler<sup>®</sup> trainer located in Chicago and Northbrook, Illinois, and brings over 25 years of real world sales, management and training experience to his clients. His strong belief and conviction is evident in all areas of his business and its successful training programs and consulting engagements. Jody and his team are dedicated to working with business owners, principals, sales managers, salespeople and non selling professionals to give them the behaviors, attitudes and techniques to reach their full potential in sales.


Prepare for your professional breakthrough with stories of inspiration and education.

An easy-to-read parable about a struggling salesperson and his journey to sales success.

  • An inspiring business parable that will forever change the way you look at selling.
  • Eight powerful principles that ensure you will stand out from the competition.
  • Based on field-tested consultative selling principles.



To keep his job, struggling salesperson Alan Atleaster must master the Eight Rules of the Contrarian Salesperson – the essential elements of non-traditional selling.



Real people. Real stories of success.

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