Misery to Mastery

Paul van den Hoven

Misery to Mastery Book

Misery to Mastery

Moving from sales producer to sales leader in tech.

An easy to read guide of actionable information.

Sales misery comes in many forms in the complex world of information and communication technology.  Misery to Mastery helps managers who know they and their teams can do better to begin what may be the most critical journey in tech… the journey from sales producer to sales leader.


Paul Van Den Hoven

Paul van den Hoven plays an important role in Sandler’s worldwide organization. He has two decades of experience as a sales professional and trainer, and is recognized internationally as a business development expert specializing in executive sales consulting and sales productivity training, with the coaching and development of tech sector sales teams a specialty. A dynamic, enthusiastic speaker certified in the proprietary selling system developed by David H. Sandler, he informs, entertains, and motivates leadership and rank-and-file sales teams to achieve at their full potential.


Highly recommended.

For sales leaders, Misery to Mastery will be like looking in the mirror.

Thomas Menssink, Sales Director  |  DDi Robotic Process Automation

The definitive resource

For tech sector leaders who are also the top producers of their team

  • How to apply classic Sandler principles and techniques to unique challenges faced by sales leaders specifically in the tech sector.
  • How to empower salespeople to avoid the trap of giving away free consulting.
  • How entrepreneurs in the tech sector make the critical transition from #1 salesperson to effective sales leader.
  • How to reduce bad hires while improving sales team retention and satisfaction rates.



A powerful business parable that shows how entrepreneurs in tech can get the most out of their sales teams – and reduce stress on themselves.



Reduce stress while improving sales performance.

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