The Success Cadence

The Success Cadence Book

The Success Cadence

Moving out of your organizational comfort zone.

Create and sustain a distinctive operational cadence for yourself and your team that delivers a rapid sales process when combined with the right methodology and toolkit.


Dave Mattson

As the CEO and President of Sandler Training, David Mattson oversees the corporate direction and strategy for the company’s global operations including sales, marketing, consulting, alliances, and support.


Tom Schodorf

With over thirty-five years of direct experience in launching and sustaining rapid revenue growth, Tom Schodorf specializes in working with leaders and senior executives of companies in the high-tech space.


Bart Fanelli

As a sales leader, entrepreneur, executive advisor, and platform developer Bart Fanelli specializes in team building, sales execution, sales leadership methodologies, and global operational efficiency.


A real breakthrough.

“A real breakthrough in sales leadership, one that quickly shows teams how to punch above their weight class. Required reading for those who expect their organizations to compete, thrive, and scale in a hyper-competitive economy.”

Adam Miller, Founder & CEO  |  Cornerstone OnDemand

The Definitive Resource

Sales is, after all, all about building and supporting personal business relationships. High-performing salespeople are the means by which those relationships are created and sustained. You need top-tier salespeople to create and support one-on-one relationships with senior-level decision makers. If your objective is rapid, scalable growth, you must target such salespeople in escalating numbers, recruit them, hire them, support them, and ramp them up to full capacity … quickly. This book sets out a viable plan for doing just that.

  • Learn what your real job is as a sales leader.
  • How to overcome the most common obstacles to launching and supporting “hockey stick” revenue growth.
  • How to establish and sustain your rapid growth sales culture rhythm.



Is there a strategy you can count on to deliver rapid, “hockey stick” growth to your company? The answer, according to David Mattson, CEO and President of the global organization Sandler Training, and Tom Schodorf and Bart Fanelli, veterans of the high-tech sales wars, is “yes.” Aggressive growth depends on a critical strategic decision: the decision to invest in your sales team.



Move out of your comfort zone.

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