Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

The Critical Elements of Proactive Client Retention [PODCAST]

By Sandler Training / May 20, 2020

Brian Sullivan Interviews Jonathon Farrington on The Critical Elements of Proactive Client Retention.

Read More

Client Experience Creates Competitive Advantage

By Jonathan Farrington / September 25, 2019

We’ve all read the estimates on how much more expensive it is to find new clients than it is to nurture and retain existing ones. One of the most important ways to retain clients is to view an honest understanding of their interactions with your company. What are the different touch points and how well…

Read More

How to Succeed at KARE-ing for Your Clients [Podcast]

By Sandler Training / August 2, 2019

David Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale at, as well as, the companion video course: This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his…

Read More

Consulting Services: Putting the Client First in Sales and Delivery [Podcast]

By Sandler Training / May 30, 2019

Brian Sullivan, VP of Sandler Enterprise Selling, speaks with Steve Moritz, thirty year veteran of the technology industry and CEO of Moritz Consulting Group about Consulting Services: Putting the client first in sales and delivery. Brian and Steve explore the scope of consulting initiatives and how to assess the value that different solutions can provide. Steve provides…

Read More

Three Tips for Managing Client Relationships

By Dave Mattson / September 25, 2018

Have you ever had the experience of landing a major client, someone who you thought would stay with you and your organization for the long term – and then, without warning, losing that important piece of business to the competition? And then having to ask yourself, “What just happened?” If you have, you’re not alone. This pattern…

Read More

3 Simple Ways to Increase Client Referrals

By Mike Montague / October 31, 2017

Getting started in sales, or increasing your success once you’ve established yourself, can be a very challenging task. One of the hardest parts of this process is securing leads. What’s even harder is ensuring those leads are qualified. To grow as a salesperson, mastering this aspect of your career is key. Below I have identified three…

Read More

How to Effectively Nurture Prospects and Gain Clients

By Dave Mattson / October 17, 2017

We recently released a podcast that discussed how to get more qualified prospects for leads, and then we followed that up with a blog post detailing the intricacies of being an effective cold caller. So we’ve established the importance of generating leads and how to go about doing that. What happens next? This blog will illustrate several…

Read More