Sandler Blog

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Video: You Never Have to Like Prospecting, You Just Have to Do It

By Sandler Training / January 12, 2011

Let’s admit it. No salesperson likes making cold calls. Prospecting is perhaps the most stressful and anxiety ridden aspect to sales. This fact brings us to Sandler Rule #7, “You Never Have to Like Prospecting, You Just Have to Do It.” Sandler Trainer Bill McCrary explains that when people say they don’t mind prospecting, what…

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Stop Cold Calling!

By Sandler Training / May 15, 2010

There are a lot of good reasons to pick up the phone and reach out to new prospective customers. When it comes to finding new business opportunities, the phone offers a high level of efficiency, is relatively inexpensive, and is a great way to gather valuable information that can help us find business. However, cold…

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